Gui Rosa Hero
Courtesy of Gui Rosa and Jude Harrison

Gui Rosa

Having graduated with a Masters from CSM in 2020, Gui Rosa has poured his life experience in to his designs, drawing on his liberal upbringing in Portugal and combining it with a visceral reaction to the pejorative masculinity he encountered in adult life. With an emphatically non-traditional use of crochet, a craft he takes to new levels, he creates unapologetically frivolous, yet subversive handmade pieces that consciously set out to reappropriate stereotypical pop cultural tropes by juxtaposing overt feminine craft with masculine iconography.

The collections

Elevating and refining the pieces featured in his GUCCIfest film, ‘Til Death Do Us Ride’, Gui Rosa has created a hitch-hiker couture, pedal to the metal capsule, that balances the masculine and the domestic by combining colourful crochets, knits and tulle with leather and denim, that work together to dismantle the icons of male toughness by weave a tension between the feminine and hard-edged masculine in a trucker - tarmac road movie fantasy. Key to the story are his signature knitted cowboy boots.