Jordan Luca Hero
Courtesy of Jordanluca and Jo Fetto


JORDANLUCA was founded in 2018 by dual namesakes Jordan Bowen and Luca Marchetto, having refined their design process whilst previously working for a world-renowned fashion house and leading British milliner. This independent and irreverent label harnesses the tension between the chaotic creative energy of London and the rigor of refined Italian tailoring, to create a cross-cultural collusion that results in a visceral and iconoclastic take on menswear. Dedicated to living in the moment, the duo take inspiration from the now, channelling the prevailing emotion to juxtapose a transgressive attitude to structure and material with an underlying commitment to craftsmanship.

The collections

Exploring a spectrum of masculinity and subverting expectations to find a new expression for the collection, JORDANLUCA push tailoring and sartorial elegance, blending past and future to create a dark, sexy, British romanticism offset by Italian detail and finishing. Concentrating on construction, they’ve diminished the silhouette and used muted colors, hand-printed silks, cashmere and recycled yarns to fashion a brooding sensual statement. The key piece is the Bomber, with astrakhan collar, corduroy body, printed leather finish, ripped cuffs and studded back.