Multi-award-winning, London-based designer, author and film-maker Priya Ahluwalia, finds herself at the vanguard of a new wave of young environmentally conscious designers, set to radically change the fashion industry. Drawing inspiration from her dual Nigerian-Indian heritage, as well as personal and cultural histories, she works with vintage and surplus clothing to weave together an eclectic sustainable sociohistoric narrative, that is authentic, nuanced and full of symbolism. Splicing styles, materials, colours and techniques in a vibrant patchwork of next level hybridisation, her eponymous label challenges and reinterprets accepted menswear codes.
This new collection of Ahluwalia pieces for men and women draws on documentary photography of detailed Nigerian braiding, 90’s music videos and vintage hair salon posters as it celebrates Afro-Caribbean hair artistry, symbolism and rituals. In the environmentally conscious collection, signature patchwork denim jackets, jeans and toggle hoodies mix with double-breasted trench coats crafted from upcycled Italian fabrics and shorts made of 100% post-consumer plastic waste. Ruched silk dresses, oversized silk shirts and printed raincoats play further with heritage through asymmetric scales and intricate patterns.