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Vintage Square G beauty case, 1970s


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Vintage Square G beauty case, 1970s

This beauty case was first produced in the 1970s. The structured shape is crafted in brown Square G suede and is complemented by the gold-toned closure and leather key chain. Embossed in gold on the inside is 'Made in Italy by Gucci'. This beauty case was selected by the Creative Director and Vault archivists for its particularity, character and exceptional vintage condition, and it was reconditioned to the highest standard by in-house artisans. It has been given the number 66 | 22 and will arrive in tailor-made packaging. This rare and beautiful piece should be handled with exceptional care.

The Story

In 1975 the request was made to the Ministry of Industry and Commerce to obtain the patent for the "checkerboard design in which squares are alternated with letters G, also in square form" (as mentioned in the patent) which was then issued in 1978. For the Cruise 2018 collection, Alessandro Michele reintroduced the Square G motif.

As soon as you hold a piece of the Vault, you begin to write a new chapter of its story—instituting a relationship, rather than an ownership, that will forever connect one owner to the next. As the years accumulate, every mark or crease is collected onto the surface, continuously altering the item’s appearance and making it completely unique. Imperfections should be expected and treasured as the journey continues for this piece.

To find the availability on the non-vintage products shown in this image, please visit Gucci.com.


Product Details

Product code: 703873 A39FV 2042

Brown square G suede with brown leather
W35cm x H28cm x D20cm
13.7""W x 11""H x 7.8""D
Originally Released: mid 1970s
Customized by the House: Light green lining
This is a pre-owned product that was specifically selected for Vault.