Welcome to Vault

The new experimental online space, created by Gucci

Welcome to Vault, the online concept store created by Gucci from the vision of Creative Director Alessandro Michele. The name evokes an air of magic, denoting the presence of precious objects that represent a love for beauty, dreams, passion, the search for ideas that go beyond the confines of time and space; a testament to the belief that past, present and future can co-exist through the power of the imagination.

Jwl editorial

Vault is many different things at once: a time machine, an archive, a library, a laboratory, and a meeting place.

Diverse narratives take shape, at times drawing from the past, at times discoursing with the future, and always rooted firmly in the contemporary.


It has a voice that reverberates in all directions, fostering an inspiring dialogue with those who enter it, forging an imaginative relationship that goes beyond the purely transactional.